Callnox Blog
Case Study Template: From Old Kitchen Leads To Signed Projects
June 25, 2026 · 8 min read
What does an old-lead reactivation campaign actually produce for a kitchen remodeler? This is an illustrative case study using realistic ranges — not a single real client. It shows what the funnel looks like, attempt by attempt, when AI calling is run on a 1,000-lead stack.
For the strategic context, see AI callers for kitchen remodelers.
The Setup
- Company: regional kitchen remodeler, $3M annual revenue, 2 designers.
- List: 1,000 old leads from the last 18 months.
- Sources: 55% Facebook lead forms, 25% Google Local Services, 15% Houzz, 5% referrals/home shows.
- Average ticket: $55,000.
- Goal: revive cold leads into booked design consults.
What The AI Did Over 14 Days
- Up to 10 dial attempts per lead, varied across morning/lunch/evening/Saturday.
- SMS after every attempt with a calendar booking link.
- Live conversation handling four pre-built objections.
- Calendar integration with both designers' Google Calendars.
An Illustrative Funnel
- 1,000 leads dialed
- ~700 leads contacted by voice (70% contact rate at 10 attempts)
- ~120 expressed live interest (~17% of contacted)
- ~55 booked design callbacks (~46% of interested)
- ~33 actually showed up (~60% show rate)
- ~10 closed projects (~30% designer close rate)
- ~$550,000 in signed revenue from a stack the shop had written off
Numbers vary materially with list age, original lead quality, designer close rate, and follow-through. The point isn't the exact number — it's that the unworked list is almost never empty.
What Cost The Shop What
- AI calling: $5,000 (1,000 leads × $5).
- Designer time: ~30 hours across two designers.
- Total marketing cost per signed project: ~$500.
Compare to acquiring 10 new closed kitchen projects through cold paid ads — typically $5,000–$15,000+ in ad spend before any close.
What This Shop Would Do Differently Next Time
- Run lists every 90 days instead of waiting 18 months.
- Pre-block designer callback windows during the first 2 weeks of a campaign.
- Segment Facebook vs Google from day one (different scripts, different expectations).
See the metric framework in KPIs for AI lead reactivation and the cleanup steps in cleaning old kitchen lead lists.
How Callnox Solves This For Kitchen Remodelers
Callnox runs the entire flow above for $5/lead — cleanup, scripting, dialing, SMS, calendar integration, and reporting. Most kitchen remodelers are live in 48 hours.
Run your own reactivation or revisit the pillar: AI callers for kitchen remodelers.
Frequently asked questions
Are these numbers guaranteed?+
No — they're illustrative ranges based on what we see across kitchen remodelers. Actual results depend on list quality, age, original source, ticket size, and your designer's close rate.
What if my list is smaller than 1,000?+
The math still works at 300–500 leads. The booked-callback count scales roughly linearly with list size. Smaller than ~100 isn't worth the setup.
Turn your old kitchen leads into booked callbacks.
Callnox AI calls every lead, qualifies them, and books interested people directly into your calendar — from $5 per lead.
Reactivate my old leads